DIGITAL:
SITE, CRM, ADS, PDP INFOGRAPHICS
Translucent Loose Setting Powder Ultra-Blur Mint - 2026
Blush Color Infusion - 2026
Bronze Color Infusion - 2025
Led art direction and design for my first Laura Mercier 360° campaign, from initial concept development and still-life styling through final execution.
Developed a cohesive visual direction that extended across PDPs, website, CRM, paid media, Amazon, visual merchandising, and digital marketing channels.
Supported the campaign through New York Fashion Week activations, ensuring a consistent and elevated brand experience across all consumer touchpoints.
